Good as Gold

Awlgrip Awlcraft SE Metallic Topside Paint in Aurora Gold to be featured on the Sea Ray L650.

Since its inception, Sea Ray has been extremely discerning in choosing partners to help outfit its L-Class yachts. With the introduction at Ft. Lauderdale of the new L650, a counterpart to the exquisite L650 Fly, it’s only logical that Sea Ray has again chosen AkzoNobel®-brand Awlgrip® as their preferred topcoat supplier. As with the L650 Fly, the L650 will feature Awlgrip Awlcraft SE metallic topside paint in Aurora Gold. The revolutionary topcoat is a multipart system that imparts color and effect then gloss and protection for ultimate performance. It’s a robust choice that perfectly suits the L650’s marriage of style and substance.

Every square inch of an L-Class yacht is designed with one purpose: to make yachting more than just a premium look but also a complete luxury experience. Design details include quartz galley countertops, premium stitching and upholstery, beautiful cabinetry and fixtures substantial enough to rival anything found on land. “Every surface, every finish is artfully chosen and pleasing to the touch,” said Sea Ray President Tim Schiek. “Choosing the perfect topcoat was extremely important to us.”

Partnering with AkzoNobel, a world-leading coatings supplier and the company behind the premier Awlgrip yacht finishes, was a natural choice. Awlgrip Awlcraft SE is a revolutionary fast-drying topcoat, available in custom colors with metallic and effect finishes, with excellent gloss and durability. It can also be repaired and buffed without compromise to performance.

“With the L-Class, the story is in the details,” said Schiek. “Careful selections at every level, including Sea Ray’s use of Awlgrip Awlcraft SE metallic topside finish, add up to more than just a boat—they make for a fuller life on the water.”

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