Sea Ray earns recognition with four Customer Satisfaction Index Awards for 2013.
The trophy cases in Sea Ray’s Knoxville-based offices just became a little more crowded with the addition of four new Customer Satisfaction Index (CSI) Awards. Announced at the International Boatbuilders Exhibition & Conference, the National Marine Manufacturers Association (NMMA) recognized Sea Ray with awards in the Deck Boats, Inboard Express Cruisers, Sterndrive Cuddy & Express Boats, and Sterndrive Bowrider Boats categories.
“Customer satisfaction is Sea Ray’s highest priority, so we are honored once again to be recognized as ‘excellent’ by the people who use our boats,” said Tim Schiek, Sea Ray’s president. “This award is a validation of our efforts to produce the most well-crafted and loved sport boats, cruisers and yachts in the industry.”
The hardware makes an impressive decoration, but the meaning behind the engraved glass is why the Sea Ray team feels truly honored. That’s because it’s the boaters themselves who determine the winners. For this year’s awards, the NMMA surveyed more than 50,000 consumers, and rewarded only those manufacturers who achieved and maintained an excellence standard of 90 percent or higher in customer satisfaction ratings. In the past nine years, Sea Ray has done so a remarkable 55 times, more than any other manufacturer in the industry.
“As we continue innovating and improving the Sea Ray lineup, we never lose sight of that fundamental goal: keeping our customers happy on the water,” Schiek said. “If we can remain focused on making boating more and more enjoyable, we will continue to win the loyalty of our customers. I’m thrilled that for another year we have been recognized for accomplishing this goal.”
With Next Wave innovations rolling out across Sea Ray’s lineup, along with 10 new boats this past year and 10 more in the upcoming year, Sea Ray’s next goals are no less ambitious. This inspired execution comes not simply to grow the trophy case, but to ensure that the experience of boating on a Sea Ray is always “excellent.”